Photo credit ClickTahoe.com
Truckee’s hotel and lodging industry is facing catastrophic losses in the wake of statewide shelter in place orders and COVID-19 community shutdowns.
In response to the unprecedented impact of Coronavirus on local hotels, vacation rentals, and bed and breakfasts, Visit Truckee has established the Truckee Lodging COVID-19 Disaster Recovery and Awareness Campaign.
This campaign aims to provide essential marketing dollars to TTBID assessed lodging businesses so that they can rebound once the ban on overnight lodging is lifted. It is a part of the planned Welcome Back to Truckee advertising, marketing, and promotion campaign, a collaborative effort between lodging entities and TTBID to encourage tourists to return to lodging properties when it is safe and prudent to do so.
Truckee lodging entities that have made an on-time TOT+TTBID payment for the reporting period Jan-March 2020 are eligible to receive 60% of their total payment in relief.