Tourism

Destination Marketing

The Chamber serves as the Destination Marketing Organization (DMO) for Truckee, marketing our natural assets, world-class recreation, lodging opportunities and tourism-related businesses. Our programs are funded through two sources:

Truckee Tourism Business Improvement District (TTBID)

The Truckee Tourism Business Improvement District (TTBID) is a proactive effort to provide supplemental marketing and promotional funding for Truckee, beyond current marketing funds. This supplemental funding enables the assessed lodging businesses to collectively increase the level of marketing to grow room nights and occupancy.

In order to remain and grow as a strong destination in the highly competitive tourism market, it is imperative that adequate resources are dedicated to tourism promotional efforts. The TTBID provides a stable source of funding, dedicated solely to tourism promotion efforts.

The TTBID was passed by a Resolution of the Truckee Town Council September 22, 2015. The 2% assessment went into effect October 1, 2015.

For more information on TTBID visit meetings and agendas.


Transient Occupancy Tax (TOT)

Transient Occupancy Tax (TOT), also known as a bed tax, is a lodging tax paid by short-term renters/lodgers, collected by property owners (hotels, vacation rentals, etc.) and remitted to the Town of Truckee. The current TOT rate is 10% of taxable rents on all short-term rentals in the Town of Truckee. TOT goes into the General Fund and is used for general business of the Town including road maintenance, snow removal, trail operation & maintenance, police services and other Town business.

For more information on TOT, visit the Town of Truckee website.

Contact us for additional information and to learn more.

Tourism Economic Impact

Truckee continued to thrive from visitor spending in 2018. Visit California’s latest economic impact report demonstrates visitor spending reached nearly $362 million and supported 3,770 jobs in Nevada County, a 4.1% boost from 2017. Visitor spending also generated $13.1 million in local tax revenue last year, providing a stream of revenue in Nevada County to fund local services. Essential programs, such as public safety, infrastructure and parks, are supported by the tourism industry. Read Press Release.

Visit California's 2018 findings continue an upswing trend of several years. Tourism was instrumental to Nevada County’s financial success in 2017, with visitor spending reaching $343.7 million (up five percent from 2016), according to the Dean Runyan Associates report released in June 2018 by Visit California. The Nevada County tourism industry supported 3,670 jobs (six percent increase from 2016) and generated $12.5 million in local tax revenue in 2017 (up 11 percent as compared to 2016).  Read Press Release.

Visitor Study

The Truckee Chamber of Commerce worked with a strategic marketing group to conduct market research about tourism and visitor behavior in Truckee.  On Wednesday, February 11, 2015 Carl Ribaudo of Strategic Marketing Group (SMG) gave a presentation on the results of a year-long Visitor Profile Survey. The report contains information such as:

• How much visitors spend while here
• Geographic origin
• Various demographics:
• Age
• Level of education
• Household income
• Respondents’ experience here compared to their expectations
• If it was their first trip or a return visit
• If they plan to visit Truckee again and if so in what season
• What attributes they considered important when deciding to visit


To see the presentation and read the report visit these links:

Visit California Report:

View the 2018 Visit California High Sierra Region Visitor Report to learn about key visitor demographics, travel behaviors, the purpose of the trip, and top activities visitors select when in the high sierra.

Contact us for additional information and to learn more.

California Welcome Center

The Truckee California Welcome Center has one of the highest visitations of all the 19 California Welcome Centers in the state receiving over 160,000 visitors a year. Don't miss this valuable opportunity to promote your business to the thousands of visitors we assist every year. As a valued member of the Truckee Donner Chamber of Commerce, you have the benefit of distributing your brochure in the Truckee California Welcome Center at no cost. Chamber members are also invited to display your business cards in the center. Contact us for additional information and to learn more.