World-Class Athletes Startup in Truckee

Pacific Crest Coffee Ralph Backstrom Travis Ganong

With a passion to fuel the many adventures that Truckee has to offer, Freeride World Champion Ralph Backstrom and current U.S. Ski Team member Travis Ganong set out to take their passion of roasting coffee to opening Pacific Crest Coffee Company. 

Ralph and Travis wanted to give that extra little boost to champion authentic connections with family, friends & the outdoors. They know it’s not just about the destination – but the entire journey. They wanted to create more than just a great cup of coffee. It was the journey to the top of podiums in World Cup Alpine Skiing and Freeride World Tour of Snowboarding that inspired Pacific Crest Coffee. Their coffee is authentic and fueled by the ultimate life lesson: that nothing’s better than spending time with the people you love, doing the things you love.

Pacific Crest Coffee Company provides freshly roasted coffees by the bag, or by the cup brewed with top-of-the-line equipment in a variety of brew methods that include espresso, manual brewing, and on draft. Non-coffee beverages include loose-leaf teas, tea lattes, draft teas served cold, and hot cocoa. Also, customers can find grab-and-go foods. Additionally, Pacific Crest Coffee Company provides kegs and bags of coffee to restaurants, bars, or coffee shops with a supportive wholesale program. 

For more information email Ralph at, call Ralph at 530-448-0919, visit, or visit @pacificcrestcoffee on social media platforms. 

Looking to start a business in Truckee? Learn more about how you can too with the Truckee Chamber of Commerce’s start-up business resources.