April 20 Digital Marketing Seminar

The panelists for the April 20th Seminar offered several links and tips to share. Thank you attendees for your enthusiastic and positive feedback in the post workshop survey! Check out the survey results! 

RESOURCES:

 

PODCASTS:

The Art of Paid Traffic

Social Business Engine

Social Pros Podcast

Design Matters

99% Invisible

Internet Marketing by Site Visibility

Copyblogger FM

Marketing School

Perpetual Traffic by Digital Marketer

The School of Greatness – Lewis Howes

 

BOOKS

The Brand Gap – Marty Neumeier

The 22 Immutable Laws of Marketing, Al Ries and Jack Trout

DIY – Google

https://drive.google.com/drive/folders/0B2KIvP_65TG1eUxjXzF4RnR3Tnc

Email Newsletter Signups

Truckee.com

First Chair Digital Marketing

Ideal Wild | Creative Marketing Newsletter

AtelierTruckee.com

Never underestimate the power of making partnerships/cross promotions with brands / companies that have a larger social media audience. See if you can find mutual interests to get more eyes on your media / posts!

DIY & CLASSES

https://www.godaddy.com/garage/ebook-sme/ke3utrebac5a/?isc=cardigan&cvosrc=content.gated.smbonlineebook

https://drive.google.com/drive/folders/0B2KIvP_65TG1eUxjXzF4RnR3Tnc

https://www.gybo.com/online-lessons

https://connected.academy/courses/

Spring Knowledge Bites – Digital Marketing

April 20, 2017

Annual Digital Marketing Seminar for Small Businesses

8:00-8:30am registration

8:30-10:30am session

Local business owners are often overwhelmed with running a business in addition to marketing in the constantly changing online world. In this Knowledge Bites, we bring together some of the brightest minds in Truckee-Tahoe to share their expertise in the field of digital marketing (social, SEO, video, search engine, brand, design and web development). This interactive seminar will expand your knowledge and leave you with key takeaways so that you can learn how to simplify, get focused and improve the efficiency of your time with online marketing.

Session will start with a one hour moderated panel discussion with the experts, followed by one hour breakout tables (by topic). Participants will sit down with each expert for interactive questions and answers. Any question is fair game, from do it yourself questions to unique challenges pertaining to your business.  Participants can move from table to table, asking specific questions and getting to know local experts.

Moderator: Colleen Dalton, Brand Communications Director, Truckee Chamber

Experts:

  1. Branding, Design, E-mail: Kelly Wallis, Freelance Graphic Designer
  2. SEO, PPC, Analytics: Kevin Wallner, First Chair Digital Marketing
  3. Social Media, Photography: Andria Gutierrez, Ideal Wild
  4. Branding, Web Design, Development: Matt Chappell, OLAB
  5. Video Content: Ryan Fitzhenry, Rotor Collective Digital Cinema

This Knowledge Bites session was held April 20th from 8:30-10:30am at the Truckee Airport, 10356 Truckee Airport Road.